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Google Ads Video Professional Assessment Exam exam prep material & Google-Ads-Video useful exam pdf & Google Ads Video Professional Assessment Exam exam practice questions

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Google Google-Ads-Video Exam Syllabus Topics:

Topic
Details

Topic 1

Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.

Topic 2

Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.

Topic 3

Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.

Topic 4

Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.

Topic 5

Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.

Topic 6

Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.

Topic 7

Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.

Topic 8

Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.

Topic 9

Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.

Topic 10

Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.

Topic 11

Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.

Topic 12

Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.

Topic 13

Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.

Topic 14

Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.

Topic 15

Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.

Topic 16

Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.

Topic 17

Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.

Topic 18

Evaluate Performance with Action Measurement Solutions|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.

Topic 19

How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.

Topic 20

Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.

Topic 21

Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.

>> Google-Ads-Video Answers Real Questions <<

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Google Ads Video Professional Assessment Exam Sample Questions (Q26-Q31):

NEW QUESTION # 26
The owner of a music store wants to increase awareness for his store, and has been told that Google's Video solutions can assist him. How can Google's Video solutions assist the store owner with Video campaigns?

A. Google's Video solutions automatically create video assets based on the content of the domain being advertised.1.
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B. Google's Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.
C. Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
D. Google's Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 1

Answer: C

Explanation:
A: Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
Google Ads Video campaigns guide users through the setup process based on their chosen marketing objective.
This simplifies campaign creation and ensures alignment with goals.
The other options are not primary benefits of Google's Video solutions.

NEW QUESTION # 27
A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?

A. Maximum CPV
B. Maximum CPV
C. Target CPM
D. Maximize Conversions

Answer: C

Explanation:
D: Target CPM
Target CPM (tCPM) bidding optimizes bids to maximize impressions within the target cost per thousand impressions.
This ensures the campaign reaches a broad audience relevant to the brand awareness goal.

NEW QUESTION # 28
You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?

A. Because you built a campaign that didn't match the plan settings in Reach Planner.
B. Because you used Reach Planner during the least optimal time of day.
C. Because Reach Planner forecasts aren't compatible with Video campaigns for any marketing objective.
D. Because Reach Planner forecasts aren't compatible with awareness campaigns.

Answer: A

Explanation:
B: Because you built a campaign that didn't match the plan settings in Reach Planner.
Reach Planner forecasts are based on the settings you input, such as budget, targeting, and frequency.
If the actual campaign settings differ, the results will also differ.
Reach Planner is compatible with video campaigns, including awareness campaigns.

NEW QUESTION # 29
A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?

A. Use bumper ads on competitive video content.
B. Select the best creative asset and run a single ad.
C. Use masthead ads for a major sales promotion.
D. Use video ad sequencing and target CPM bidding.

Answer: D

Explanation:
B: Use video ad sequencing and target CPM bidding:Video ad sequencing allows you to tell a story across multiple video ads, guiding users through a narrative and increasing engagement.
Target CPM (tCPM) bidding optimizes your bids to show your ads to as many relevant people as possible within your target cost per thousand impressions.
Combining these strategies maximizes reach and interest by presenting a coherent story to a broad audience.
Option A is incorrect because using one asset limits reach and engagement. Option C and D are incorrect because masthead ads are expensive and best for large scale awareness, and bumper ads are too short to grow interest.

NEW QUESTION # 30
A florist chain is looking to generate as much awareness as they can before their special roses go into bloom.
They only have two and a half weeks to achieve this with the assistance of a Google Video campaign using
"Brand awareness and reach" as the campaign goal. Which budget type should the florist chain use, and why?

A. 'Campaign total,' because Google Ads will spend their total budget faster than daily will.
B. 'Daily,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.
C. 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will.
D. 'Campaign total,' because Google Ads will try to spend their total budget evenly over the duration of their campaign.

Answer: C

Explanation:
B: 'Daily,' because Google Ads will spend their total budget faster than 'Campaign total' will:Using a daily budget allows Google Ads to spend your budget more aggressively each day, maximizing impressions within the limited timeframe.
A campaign total budget will try to distribute the budget evenly, which is not ideal for a short, high-impact campaign.

NEW QUESTION # 31
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